Demography covers many aspects that are important to marketers including family dynamics, geographic shifts, workforce changes, and levels of diversity in any given area.
These are the same companies mentioned as market intermediaries. These factors are important for any business.
In this article we discuss common micro environment factors. So, any business must create healthy profits to keep its investors happy. Some businesses recognise this and will change their reaction when consumers mention that they are going to contact a consumer television programme or the newspapers about the business.
Micro Environment Suppliers are the ones who provide inputs to the business like raw material, equipment and so on. This customer factor of a marketing microenvironment can be further divided into business and institutional customers and state, city and municipal governments customers.
In order to understand the different spending patterns, marketers need to also take into consideration about the development of digital technology and its effect on market growth and employment. For example, satisfied customers are a public that contribute to a marketing program through positive word of mouth.
Environmental scanning reinforces productive strategic plans and policies that can be implemented to make the organization get the maximum use of the business environment they are in.
If necessary, it may take recourse to replacement of those who no longer perform at the expected level. A common formal environmental scanning process has five steps. What does a buyer thinks about that which eventually leads to purchasing something?